Scope of work:
Printed promotional materials
The old logo required a thorough reconstruction. The color scheme, typography, overlapping gradients and shadows and the logo mark itself- all of this required a profound rebranding. One of the main assumptions war to refer to the old colors.
Initial sketches and the idea
During the conceptual work, we have decided to distinguish the letter V on which there is a lot of emphasis in pronunciation. We have created a characteristic mark based on the letter V in which we have embodied movement and dynamism. The logo is complemented with typography which proved to be perfect for creating other sub brands and brand collateral.
The Virtus has many brands that lacked a common ground. Our goal was to simplify the message by distinguishing each brand with different colors. Using a different supplementary coloraturas for each sub-brand made it possible to distinguish each specialisation and still keep the fundamentals of the main logo.
Prints and Key Visual
As a part of rebranding process we have prepared advertising materials that colouristically correspond to their brands.The main goal was to create a key visual that would allow you to immediately associate the characteristic skews in the project with the Virtus company.
The fleet, which travels both in Poland and abroad, could not be missed during the rebranding process. We wanted this part to have a characteristic theme corresponding to each brand separately.
In addition to unique elements that allow the company to promote itself to the world, we also took care of their employees by creating brand collateral that functions in their everyday space- from a pen to the costumes of sport teams.
A new website was the last element that underwent a major redesign. Conceptual work and wire framing allowed us to organize information architecture and present the offer of the company in a clear way. We solved problems such as contact with appropriate departments or contact with individual persons responsible for specific tasks at Virtus Logistics. We designed and developed the website coherently with the Key Visual established at the earlier stages of graphic works.